Using Photography
The images reveal the emotional human truths of the moments of tennis focused with incredible drama and detail.
Whether they are intimately cropped or expansively wide they offer bold and fresh perspectives that make powerful impressions on the viewers by focusing on the incredible physical, emotional and social moments. They are simply as true to the game as they are to life. They are a new way to appreciate tennis by putting the viewer directly into the experience of the moment. What they naturally see with their eyes is what they naturally feel with their hearts.
Photography characteristics to strive for:
High-quality images of Canadian players and settings wherever possible
Diverse images that reflect the multi-cultural nature of our audience
Images that personify our brand values of grace, honour, discipline and perseverance
Images of players in action pushing themselves to their limits and exposing their raw emotions through their actions and reactions
In-between game play images of players reflecting, composing, concentrating, preparing, reacting, celebrating, agonizing, recovering etc.
Images of parents/kids, seniors and wheelchair players.
Incredibly unbelievable moments of physical ability and commitment to competition. Diving for shots, stretching to reach for the unreachable, the power of a serve, the effort of a return, stumbling, falling, savouring a perfect sounding shot etc.
Emotional fan reactions and expressions of pride and support for Canada.
Intimate images of players showing the emotions of joy, triumph, frustration, pride, gratitude, disbelief, defeat, exhaustion, and energy displayed on the court, on the bench, between shots and after the games.
Emotional fan reactions and expressions of passion for tennis.