Tone of Voice and Copywriting
Our voice and language, just as our font, are at once proud, unique and fearlessly real. They are as pure, fresh and honest as the moments they reflect. They allow each moment to connect without interference or prejudice, accentuated by its natural and contemporary delivery.
The Tennis Canada Tone of Voice is:
Infused with a spirit of sportsmanship and integrity
Friendly and relaxed
Welcoming and inclusive to all audiences
Classy not sassy
The Tennis Canada Tone of Voice is never:
Jargon-laden or exclusive of audiences new to tennis
Impersonal, rigid or verbose
Characterized by marketing “spin” – there is dignity in both losing and winning