Vision, Mission, Goal
To have Canada recognized as a world-leading tennis nation.
As Canadians, we are a determined nation. An active nation. A nation that embraces life with energy, commitment, optimism, and enthusiasm. And as a nation, we bring these attributes to life and create truly great tennis players – young and old, amateur and professional alike – by encouraging, nurturing, and supporting Canadians who want to play or watch.
Brand Mission
To lead the growth of tennis in Canada; to get more people playing or watching or attending tennis, in more places, more often.
We drive more people to talk about tennis, care about tennis, watch tennis, and play tennis, led by the example of our passionate actions and support for the spirit of the game.
Brand Goal
To establish Tennis Canada as the keeper, the spirit and, the embodiment of tennis in Canada.
We will prove to be the proponent, the leader, the supporter, the sponsor, and the organization dedicated to bringing Canadians world-class tennis — from internationally and nationally recognized athletes and events to promoting and supporting the values and principles of the sport for all Canadians to appreciate and enjoy.