Colours
The Tennis Canada Brand Colour palette has been carefully chosen to reflect the visceral colours found in the world of tennis that Canada participates in. The colours help support Tennis Canada’s progressive and approachable leadership image.
The Tennis Canada Brand Colours are used primarily to punctuate the Tennis Canada logo.
Careful attention should be given to the use of the brand colours as a result. The colours play a primary role when photography is not available and a minimal role when photography is used. Any colour use beyond the logo and photography should be restricted to 1 accent colour per application to not overshadow the brand or complicate the purity of the communications.
Primary Colours
PMS: Pantone 485 C
CMYK: 5 100 90 0
RGB: 226 30 48
HEX#: E21E30
PMS: Pantone Cool Gray 10 C
CMYK: 0 0 0 70
RGB: 109 110 113
HEX#:6D6E71
PMS: Pantone 1815 C
CMYK: 16 97 86 54
RGB: 124 37 41
HEX#: 7C2529
PMS: Pantone Black C
CMYK: 0 0 0 100
RGB: 35 31 32
HEX#: 231F20
Secondary Colours
PMS: Pantone 285 C
CMYK: 90 48 0 0
RGB: 43 116 183
HEX#: 2B74B7
PMS: Pantone 1585 C
CMYK: 0 61 97 0
RGB: 229 132 38
HEX#:E58426
PMS: Pantone 376 C
CMYK: 54 0 100 0
RGB: 152 193 29
HEX#: 98C11D
PMS: Pantone 533 C
CMYK: 95 72 15 67
RGB: 38 49 71
HEX#: 263147